online business owner smiling as he views funding options like business loans on his laptop

Online Business Funding: How to Find the Right Investors and Financing Options for Your Venture

Thu, 06/15/2023 - 17:25

Vlogging, online selling, and starting a virtual tutorial service… These are just some of the most popular online businesses started by Filipinos in recent years. The convenience, flexibility, and vast market reach offered by online platforms have inspired many entrepreneurs to embark on their digital ventures. Plus, the increase in online shopping activity among Filipinos during the pandemic has convinced many of us to start a business online.


Although, there is one crucial aspect that often determines the sustained success of any business—whether it’s a brick-and-mortar establishment or a purely online shop. And that’s none other than funding. Without enough funding, you can kiss your entrepreneurial dreams, goodbye!


But of course, we don’t want that to happen to you, luv. That’s why in this article, we’ll share various online funding options available to you to help you make informed decisions about your business's financial future.


Infographic showing 5 saving tips for the Filipino Sandwich Generation


Crowdfunding: Harnessing the Power of the Community

Crowdfunding is an awesome way to raise funds for your online business. You can reach out to lots of people through online platforms who are excited to support you and your cause. There are different types of crowdfunding, like:

  • Rewards-based (where you offer incentives to your backers)
  • Equity-based (offering them shares in your business)
  • Donation-based (depending on the kindness of individuals)


The best part about crowdfunding is that it has some amazing perks such as:

  • You can validate your business idea
  • You get to build a community of loyal customers
  • You can get capital without giving up any equity


But here's the thing: To succeed in crowdfunding, you need to plan carefully and have killer marketing strategies, luv. Your story should be captivating, you should engage with your backers, and most importantly, deliver on your promises.


Online Business Loans: Financial Support Tailored for Your Needs

If you're looking for a more traditional financing option, online business loans might be just what you need. These loans are tailor-made for online businesses like yours and can provide the capital you need to fuel your growth. There are different types of online business loans to choose from such as:

  • Term Loans: These are business loans where you pay what you borrow over a specific period. A great example of this is our Flex Loan where you can borrow up to P250k and pay the loan within 18 months. That’s enough to start a small online business from scratch and even get some marketing mileage going.
  • Lines of credit: Lines of credit are loans that have a flexible borrowing limit. How much you can loan depends on your credit score. So, if you’re thinking of getting a line of credit, take care of your credit score, luv!
  • Collateral Loans: Online business loans can also provide collateral loans where you offer something valuable as security in exchange for a bigger loan amount, just like our Big Loan. With Tonik Big Loan, you can use your fully paid condo to borrow as much as P5 million to fund your online business. That’s enough funding to scale your business sooner than you may have dreamed.


The great thing about online business loans is that they come with a bunch of benefits like:

  • You'll enjoy an easy application process
  • You can get your funds faster with quick approvals
  • You have the flexibility to choose the loan amount and repayment options that suit your needs


But don't forget to consider important factors like interest rates, fees, and repayment terms, luv. Take a close look at your business's financial situation and evaluate if the loan terms align with your long-term goals and cash flow projections.


Angel Investors: Guiding Your Business Towards Success

If you’re just starting an online business, you might want to consider looking for angel investors. Angel investors are individuals who invest their own money in early-stage businesses, often in exchange for equity or convertible debt.


The best part is that angel investors offer more than just money. They bring valuable expertise, a wide network of contacts, and mentorship to help your business flourish. With their guidance, you can gain fresh perspectives and industry insights that will take your online business to new heights. And let's not forget, having angel investors on board adds a level of credibility to your business, making it even more attractive to potential customers and partners.


While working with angel investors has some awesome benefits, let me remind you that you need to be picky when it comes to choosing the right investor to join your business, hun. It’s best to look for someone who shares your vision and values. You'll need to show them your impressive business plan, demonstrate your growth potential, and work together to negotiate terms that benefit both parties.


Venture Capitalists: Unlocking Your Business's Full Potential

Venture capitalists are professional investors who are experts at spotting high-potential businesses, just like yours. They invest their money in companies that have a bright future and are ready to take off. The catch? They will ask for a share of your business.


But just like angel investors, VCs also offer mentorship and networking opportunities to their chosen businesses. They bring their industry expertise, a vast network of connections, and even operational support to help your business grow like never before. With their backing, you can scale your business rapidly and conquer new markets.


With all of this in mind, venture capital funding can be a game-changer for your business. However, it's important to know that VCs typically expect a significant return on their investment. They might also want to have a say in certain business decisions. So, before partnering with VCs, carefully consider their terms, conditions, and expectations. You don’t want to get tied up in an unfavorable situation, luv.


Grants: Financial Boosts for Your Online Business

Grants are special funds given by organizations or government agencies to support specific industries or projects. And guess what? In the Philippines, there are grants specifically available for online businesses like yours. Awesome, right?


Grants provide a significant financial boost without any strings attached. You don't have to worry about repaying the money. You also keep full control of your business and can make all the important decisions. You can use the grant funds to invest in important areas like research and development, marketing campaigns, or anything else that will take your online business to the next level.


Plus, securing a grant can open doors to influential networks. You'll have the chance to connect with other experts and potential partners who can help your business grow even more. It also adds another level of credibility to your online business. It shows that you've been recognized and supported by reputable organizations.


The downside of getting a grant for your business is that it can be quite competitive. You'll need to craft a compelling proposal, make sure your objectives align with the grant's requirements, and have a clear plan for utilizing the funds effectively.


Choosing the Best Online Funding Source for Your Business

When it comes to funding your online business, there is no one-size-fits-all solution, luv. You can even choose to mix business loans with other funding types like crowdfunding or through angel investors. Each funding option has its advantages and considerations. Hence, it's essential to evaluate your online business's unique needs, growth potential, and financial goals to determine the best funding source.


Take all the time you need, hun. Do your research and ask yourself which funding option can truly help you reach your goals.

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